It Doesn’t take a rocket scientist to see how the formula for Influential PageRank can easily be compromised. A link from a High Ranking site does not mean the associated content is user-friendly or valuable in any way, and many have attempted to beat the system by gaining a decent PageRank without quality content to back them up. The emphasis on this score has therefore diminished, but again, don’t count PageRank out – just don’t believe it the Holy Grail.
Page Ranks
Facts About Your Declining Page Rank
Since the overall PageRank score certainly does affect a site’s SERPs, many business owners panic when they watch their numbers tumble. And tumble they do, quite often, even over a short period of time.
Why? Declines usually relate to the company you keep in the land of linking. Whoever maintains your link relationships absolutely must stay on top of the connections on a very regular basis. If you link to a site today, as an example, it may be in good standing. But if tomorrow Google dings the site for any blackhat practice, you are in turn penalized for your connection. The links on the sites you link to are also important to study and factor in. A link to a site from your own URL is an endorsement of everything they represent – if they’re linking to questionable content, you are considered liable by Google. As you can see, this is a tangled web indeed.
Additionally, PageRank very commonly declines as Google learns more about the content a site contains. It’s normal to achieve a higher PageRank score out of the gate; then, as Google’s algorithm indexes all the relevant signals, your PageRank may slightly or severely decline, but only because Google is attempting to even out their original optimism. The lesson here is to allow your PageRank for a given piece of content to stabilize over time; don’t bank on the initial score, or you may be in for a disappointment.
Why You Should Still Care About Page Rank
PageRank alone won’t create an insanely popular site. But it does affect your overall search engine rankings, and those are obviously the big boon of SEO Efforts.
Think of it this way – if you and a competitor’s site each have a beautiful, user-friendly site full of relevant content, gorgeous graphics, and excellent on-site SEO, a higher PageRank can help you win the race. So by all means, keep your eye on the PageRank prize, but don’t raise your stress levels when your scores naturally lower and normalize.
Have you seen dramatic shifts in your PageRank? If so, how did it affect your overall success? Is PageRank something you still care about?
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